Rap/metal mash-up seeks gravy train
December 3, 2004
Robert Everett-Green
The Globe and Mail
Jay-Z / Linkin Park
Rating: *½
The mash-up's underground cachet ends here. Like everything
else that may be profitable, the guerrilla art of stapling well-known
recordings to each other has been yanked from the shadows and
given a three-media marketing deal.
How fitting that one of the co-opting parties should be Jay-Z,
whose Black Album has been mashed more frequently than spuds
from PEI. The most notorious case was DJ Danger Mouse's Grey
Album, which made a fifth Beatle of the rapper last winter,
and provoked EMI to threaten legal sanction over unauthorized
use of the White Album.
That action, in turn, prompted on-line protests and a spree
of downloading that media executives rightly interpreted as
signs that the market was ripe for the first platinum mash-up
CD. Which this scuffled-together product may soon become.
It arises from an episode of the MTV show Ultimate Mash-ups,
which is itself a symptom of the genre's absorption by the industry.
Warner's two-disc package features the show and related video
clips on a DVD, and studio versions on CD of the six numbers
essayed by Jay-Z and the boys.
The songs were paired up according to tempo and structure,
not because of any kinship of subject. The very first number,
Dirt off Your Shoulder / Lying from You, reveals the gulf in
attitudes between a supremely self-confident rapper and a white
nu-metal band that specializes in songs about anguish and self-loathing.
These marriages of commercial convenience hang together without
committing any of the piquant juxtapositions found in a truly
inventive mash-up. But invention is not the prime objective
of MTV's program, which sets up the acts like contenders in
a WWF bout.
The only drama in Collision Course is speculative, like the
questions that hang in the air at the end of a soap-opera episode.
Will Jay-Z's high critical standing rub off on lowly Linkin
Park, who are loved only by their huge public? Will he cop any
of the band's suburban fans with his mean-streets verses? And
is this what "retirement" looks like for Jay-Z --
quickie projects that recycle his catalogue?
As for the mash-up, its underground life will continue only
where record companies can't be bothered to follow. In the near
future, we can expect the celebrity mash-up to become just another
form of the Special Guests gambit that has produced so many
unnecessary duets on stage and on disc.
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